The IIHF is hosting a two day marketing workshop in Budapest on Wednesday and Thursday.
The Hungarian Ice Hockey Federation has been the host of a number of events in Budapest from Continental Cup organizational meeting, This time the IIHF is having a marketing workshop in Budapest at the Novotel Budapest Danube hotel.
On Wednesday Igor Nemecek of the IIHF opened up the workshop, which covered a list of topics such as dealing with sponsors, and how to put together a quality marketing plan.
Christian Philipp of Skoda and Anton Molnár of the MOL Group and Zoltán Kovács of the Hungarian Ice Hockey Federation held presentations in the morning.
In the afternoon the topic of PR management was covered by Adam Steiss of the IIHF. Getting the fans involved is also a topic that people were interested in and was brought up.
The second day will start at 8:30 as well with new media management as the kickoff subject. MOL League vice president István Végh will talk about the MOL League TV and live streaming game.